Program Development Labs, Inc. now offers a variety of Search Engine Optimization (SEO) services for our customers. SEO is a controversial topic and PDL cuts through the confusion for you. We ignore the hype and focus on your expectations. PDL has devised its own SEO Points Program for optimizing your web site for both traffic and sales. Our checklist is one of the most comprehensive in the industry for generating both traffic and sales. Because getting traffic without reaching relevant customers will do little to boost sales!

The Hats you wear: Grey, White, or Black

You have probably heard these terms used in regards to the types of SEO services a consultant can provide. But, like all strategies, each has its own ramifications in how Search Engines perceive your efforts. We’ll explain that to you and why it’s important for you to avoid being blacklisted or labeled a spammer by the search engines. Then we’ll show you our program for growing your ranking for organic searches without the risks.

New Construction at your Site

We’ll submit your site to the key search engines and directories –manually. Why manually? Your business is too important to leave to an automatic software product.

Why not thousands like other promise? You don’t need the spam and the wasted effort those programs create. Ask yourself what search engines and directories do you regularly use. There are less than 10 that reach over 80% of the surfing market. Many small search engines exist for the sole purpose of generating mailing lists not traffic. Plus we will let you know when you might want to pay for inclusion and where you can save your money.

If your site is presently being built we can work with your site designers to build the site so it ranks well for organic searches. Our SEO Points Program goes well beyond the usual keyword density measures that others might use. More importantly you’ll get a list of our efforts to improve your ranking and we can also provide a monthly service to help you maintain that new ranking. We’ll also explain to you why that cutting edge Flash site may not be the answer for generating traffic.

Site Optimization

If your site is already built and generating traffic, we can review your site and give you useful tools for improving your ranking. We’ll show you the tricks and the traps that you need to compete for that coveted upper left corner!